https://vkumardesign.com Vaishnavi Kumar | Design Fri, 21 Jun 2024 13:57:55 +0000 https://vkumardesign.com en https://vkumardesign.com/Design-Thumbnails-Page Fri, 23 Jun 2023 23:38:09 +0000 Vaishnavi Kumar | Design https://vkumardesign.com/Design-Thumbnails-Page https://vkumardesign.com/Wentworth-Institute-of-Technology Thu, 29 Jun 2023 04:34:58 +0000 Vaishnavi Kumar | Design https://vkumardesign.com/Wentworth-Institute-of-Technology Wentworth Institute of Technology (WIT) We were brought in to build a comprehensive suite of materials, to boost Fall 2022 recruitment. The challenge? A swift 2-month timeline, and new members onboarded to the internal team shortly before. We kicked off with in-depth discovery sessions, competitor research, SWOT analysis, past work analysis, and interviews with staff, faculty and students. The result, “Make it Real” — a platform to showcase Wentworth’s industry-class facilities, real-world training, and tangible proof that students can truly bring their vision to life on campus and beyond. We saw a 25% increase in applicants in 2022-23.&nbsp; *This project won 3 EduAd awards! Guidance Counselor Kit - Poster&nbsp;Winner - Gold, EduAd Awards High school guidance counselors receive hundreds of packets from colleges every year. How do we showcase the values that WIT offers? How do we stand out to counselors and their students who visit? Most importantly, how do we ease the process of navigating this daunting phase? We wanted to create a memorable, impactful kit that they could display and interact with in their offices. The final kit comprised of a stress ball (for students), a poster to display, and a personalized letter to each counselor. These were rolled into a tube and shipped to schools around the country.&nbsp; To showcase WIT’s 3D printing facilities, I pitched the concept of students 3D printing the words “MAKE” and “REAL” to use across multiple deliverables. We art directed production and photography to capture this image, which I designed into a poster.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c0e66b4af8a637c4a5226203931d842c656d2c07a2e459520d7c50746ea15ce3/Wentworth_Poster.png" data-mid="183820505" border="0" src="https://freight.cargo.site/w/1000/i/c0e66b4af8a637c4a5226203931d842c656d2c07a2e459520d7c50746ea15ce3/Wentworth_Poster.png" /> Undergraduate Travel PieceWinner - Gold, EduAd Awards Next up: Traveling college fairs. WIT is located in the heart of Boston, easily accessible to places like Fenway Park, Charles River, and partnering universities. Travel counselors wanted a unique, stand-out piece that showcase student life and culture at WIT.&nbsp; Our team designed a series of scannable infographics about WIT’s programs, offerings and campus life. Die-cut in the shape of their leopard mascot, students were able to sift through dense content in an easy, interactive way — and retain the brand image.&nbsp; As part of this, I produced a custom map of the WIT campus, Colleges of the Fenway, resources like hospitals, and WIT students’ favourite neighbourhood restaurants. Generated using Mapbox, and illustrated on Adobe Illustrator + Photoshop. <img width="3024" height="3000" width_o="3024" height_o="3000" data-src="https://freight.cargo.site/t/original/i/414b77d2a9440c26b7a6487d9bb73ff4eb9472f490ae0f95fd83ec21e9abaf2a/LeopardHead_MAP.png" data-mid="184396635" border="0" src="https://freight.cargo.site/w/1000/i/414b77d2a9440c26b7a6487d9bb73ff4eb9472f490ae0f95fd83ec21e9abaf2a/LeopardHead_MAP.png" /> <img width="825" height="825" width_o="825" height_o="825" data-src="https://freight.cargo.site/t/original/i/31b74d612aeb3d66caff0904d7dd6d5b8ac893adb6b2214ab5da670ac28fa863/LeopardHead_GIF.gif" data-mid="208783883" border="0" src="https://freight.cargo.site/w/825/i/31b74d612aeb3d66caff0904d7dd6d5b8ac893adb6b2214ab5da670ac28fa863/LeopardHead_GIF.gif" /> Undergraduate ViewbookWinner - Merit, EduAd Awards Wentworth has long held a reputation of being a vocational institution, rather than a research institution. With the goal of attracting higher-achieving students and shifting this narrative, we featured real students doing real work in this viewbook.&nbsp; We featured multiple students photographed on campus, talking about work they have produced across various fields. Prospective students got an insight of WIT’s industry-standard training, paving the way to become Boston’s next generation of innovators.&nbsp; For this piece, I collaborated with my team to art direct multiple photoshoots, including the cover. <img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e617c2abb0a391ba4cd99b026d6b56efa095389f2342e35edd6babd88d2fde4/Wentworth_ViewbookCover.png" data-mid="185660570" border="0" src="https://freight.cargo.site/w/800/i/2e617c2abb0a391ba4cd99b026d6b56efa095389f2342e35edd6babd88d2fde4/Wentworth_ViewbookCover.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5185dc8f83d936e834825ee187733e73c6abdb999cec4549e22c7283f4c4fe65/Wentworth_Viewbook-spread1.png" data-mid="185660569" border="0" src="https://freight.cargo.site/w/1000/i/5185dc8f83d936e834825ee187733e73c6abdb999cec4549e22c7283f4c4fe65/Wentworth_Viewbook-spread1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/272efaab74a9e25deb637baf56a5d1f0df0888f39e570bc707681354112979a4/Wentworth_Viewbook-spread3.png" data-mid="185661634" border="0" src="https://freight.cargo.site/w/1000/i/272efaab74a9e25deb637baf56a5d1f0df0888f39e570bc707681354112979a4/Wentworth_Viewbook-spread3.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d20cce385de67331275dd895ddcd77fff325b5cb3238e4519b0885ee61125dd9/Wentworth_Viewbook-spread2.png" data-mid="185661633" border="0" src="https://freight.cargo.site/w/1000/i/d20cce385de67331275dd895ddcd77fff325b5cb3238e4519b0885ee61125dd9/Wentworth_Viewbook-spread2.png" /> Travel Piece (Concept) One of the concepts pitched to Wentworth was a six-page, 6x9 folded brochure. It unfolds into a poster with information on one side, and the custom campus map on the poster display side.&nbsp; Here are some layouts, and a video showing a miniature prototype of how the poster folds down.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ceae0f151c2e797a8e4d73b493005ec60513affa08b3ed5718f1025512500a27/Wentworth_Travel-spread1.png" data-mid="185662905" border="0" src="https://freight.cargo.site/w/1000/i/ceae0f151c2e797a8e4d73b493005ec60513affa08b3ed5718f1025512500a27/Wentworth_Travel-spread1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87de483d2c2ecddb693f94a7609b6f53384ce2d26f05816806912d3e57ad428f/Wentworth_Travel-spread2.png" data-mid="185662906" border="0" src="https://freight.cargo.site/w/1000/i/87de483d2c2ecddb693f94a7609b6f53384ce2d26f05816806912d3e57ad428f/Wentworth_Travel-spread2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2384756e7a7b25de832275fcc3ee53ba284eeff412a81758042b1244489fde5/Wentworth_Travel-spread3.png" data-mid="185662907" border="0" src="https://freight.cargo.site/w/1000/i/b2384756e7a7b25de832275fcc3ee53ba284eeff412a81758042b1244489fde5/Wentworth_Travel-spread3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3841062771f7436fa8f21212a2702bdb0c745e1a8fafa50f71c64a3e0afb2a2/Travel-Piece_FLAT.png" data-mid="185672536" border="0" src="https://freight.cargo.site/w/1000/i/f3841062771f7436fa8f21212a2702bdb0c745e1a8fafa50f71c64a3e0afb2a2/Travel-Piece_FLAT.png" /> <img width="300" height="533" width_o="300" height_o="533" data-src="https://freight.cargo.site/t/original/i/8076bcc6593bf1e3b6d2976227747b4f9a0cc19c74a8ac8a1cf380b289f6dfe5/Travel-Piece_template.gif" data-mid="185752601" border="0" src="https://freight.cargo.site/w/300/i/8076bcc6593bf1e3b6d2976227747b4f9a0cc19c74a8ac8a1cf380b289f6dfe5/Travel-Piece_template.gif" /> kor group ltd. Creative Direction: MB Jarosik | Art Direction + Design: Vaishnavi Kumar, Jim Gibson, Brittany Latham | Photography: Matthew Conde | Copywriting: Robert &amp; Kathleen Thurston-Lighty https://vkumardesign.com/Phinests Fri, 30 Jun 2023 18:38:55 +0000 Vaishnavi Kumar | Design https://vkumardesign.com/Phinests Phinests Phinests is a tech platform that connects creatives &amp; agencies with clients in the Middle East, headquartered in Kuwait. As the sole designer on the team, I produced bilingual visual content (English &amp; Arabic) for campaigns, new service launches, client profile interviews, product marketing, and general business needs. Outputs include social media posts, illustrations, animations, icons and UI design for web &amp; mobile. Wearing multiple hats, I also worked on many campaigns doing art direction, photography, videography, and editing.&nbsp; Key results: IG following doubled to 11k, a significant rise in vendor &amp; client engagement on the mobile app across GCC countries through campaign videos &amp; targeted ad content, and the launch of new services (modeling, styling and art direction) to local and regional markets. Made on Phinests Campaign Branding + Video teaser to showcase projects created on Phinests. With a visual nod to baseball teams’ branding and a stamp, the logo evokes a sense of team spirit, achievement and camaraderie. &nbsp; The teaser shows footage provided by clients, stock footage, and my own BTS videography of client interviews and them working on-site. As a result, featured creators receive increased exposure and new&nbsp; opportunities, along with their clients’ businesses. <img width="2667" height="3171" width_o="2667" height_o="3171" data-src="https://freight.cargo.site/t/original/i/82febefd947faecf1407ca9ca6cf070178430c9184aacb450c619279ba9dd78d/MadeonPhinests_Logo.png" data-mid="208720297" border="0" src="https://freight.cargo.site/w/1000/i/82febefd947faecf1407ca9ca6cf070178430c9184aacb450c619279ba9dd78d/MadeonPhinests_Logo.png" /> Service Launch: Styling Each service lives as a brand under the Phinests umbrella. With this, I designed a hanger icon in Phinests’ iconic blue. We launched with a teaser video, I filmed &amp; edited vendor features and created promotional posts for social media. We wanted to showcase our vendors’ fun, creative personalities and give a sense of what styling services entail. I edited a mix of interviews along with BTS footage, giving clients a sneak peek into what their future projects could look like.&nbsp; Video posts include information like the benefits of hiring a stylist, how clients can engage vendors on the app, project features, and more Service Launch: Modeling The icon is a heeled shoe in Phinests’ iconic blue. We launched by featuring 5 models in video teasers, interviews and project previews. I art directed and collaboratively filmed, photographed and edited the campaign. We featured our vendors in simple, brightly lit studio settings to reflect Phinests’ clean, timeless visual language. The initial posts are monochromatic; evoking a sense of style and sophistication. Following content include portfolio features and How-To-Hire videos. As the result of a successful launch, many more models signed up as vendors. As we launched each fashion-related service, we pivoted to marketing the opportunity of building an entire vendor team for fashion projects, fully accessible through the app.&nbsp; How-To Videos Our call-to-action was simple and consistent in every post: Get high-quality projects done with ease through the Phinests app. Browse our list of creatives, request a quote or place an RFP, connect with creatives, make your payments, and send/receive files with ease. However, we found that users were often overwhelmed by the number of steps in the process. Moreover, we had to cater to two client groups: vendors and end customers. To aid this, I created multiple walkthrough animations and videos to market specific services and associated features of the app.&nbsp; Social Media Posts Static and animated posts advertising various creative services and features of Phinests’ web and mobile app platforms (selected few shown below).&nbsp; Each month was planned with the goal of promoting specific services, highlighting creators, attracting new vendors and clients, and encouraging new client projects. Keeping in mind how diverse the population is in the region, we shared content in both English and Arabic. <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/ccc20754c4e550c9af3ef60dacf70f806ebf46e6916ed768eabd4a79d2a1b278/Brand-Identity-Post.gif" data-mid="184515200" border="0" src="https://freight.cargo.site/w/600/i/ccc20754c4e550c9af3ef60dacf70f806ebf46e6916ed768eabd4a79d2a1b278/Brand-Identity-Post.gif" /> <img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/3a01c553253890104e0dde5f20438e13a9540d18a2806d262426d2cb2abe182e/PPG_01.gif" data-mid="184514564" border="0" src="https://freight.cargo.site/w/750/i/3a01c553253890104e0dde5f20438e13a9540d18a2806d262426d2cb2abe182e/PPG_01.gif" /> <img width="4501" height="5625" width_o="4501" height_o="5625" data-src="https://freight.cargo.site/t/original/i/cedc796e6859a4fa1f3be4d38ed7f0e5f0e1c77cb2725c41e2f8c19690acb1d7/March_Post1-02.png" data-mid="184162163" border="0" src="https://freight.cargo.site/w/1000/i/cedc796e6859a4fa1f3be4d38ed7f0e5f0e1c77cb2725c41e2f8c19690acb1d7/March_Post1-02.png" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/5d7dd648e45372dd03b014b5df046c963e3a9fd09ce42988a356adcb38ea72be/Added-Value_Payment-2.gif" data-mid="184514663" border="0" src="https://freight.cargo.site/w/600/i/5d7dd648e45372dd03b014b5df046c963e3a9fd09ce42988a356adcb38ea72be/Added-Value_Payment-2.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b001d2aee5b26acbfafb455844543ed8b2d4f43142fa81440642d8b045baa623/Stamp-Ramadan_B.png" data-mid="184162303" border="0" src="https://freight.cargo.site/w/1000/i/b001d2aee5b26acbfafb455844543ed8b2d4f43142fa81440642d8b045baa623/Stamp-Ramadan_B.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/0b1012fee67b6825b418ccb8c94aa799356f5715b41d56f3d63736fe090d5eae/Video-Post-7A.png" data-mid="184162422" border="0" src="https://freight.cargo.site/w/1000/i/0b1012fee67b6825b418ccb8c94aa799356f5715b41d56f3d63736fe090d5eae/Video-Post-7A.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/847fdce63f48af982b7954cce2f4f6b14ae38b5b0aa9093dc085703a4dbc3f4e/Dexter-s-Lab.png" data-mid="184485974" border="0" src="https://freight.cargo.site/w/1000/i/847fdce63f48af982b7954cce2f4f6b14ae38b5b0aa9093dc085703a4dbc3f4e/Dexter-s-Lab.png" /> <img width="4501" height="5626" width_o="4501" height_o="5626" data-src="https://freight.cargo.site/t/original/i/6fa7b531a48d771c8d0fc21e947af94885f6972f3b70b8dee499a1751f495a18/Ramadan-4C.png" data-mid="184518743" border="0" src="https://freight.cargo.site/w/1000/i/6fa7b531a48d771c8d0fc21e947af94885f6972f3b70b8dee499a1751f495a18/Ramadan-4C.png" /> <img width="4501" height="5625" width_o="4501" height_o="5625" data-src="https://freight.cargo.site/t/original/i/b608702b6bc2042a1102ede9dd7fe98120130627e4d7c86978c4abead8273df2/Added-Value_Photography-07.png" data-mid="184162191" border="0" src="https://freight.cargo.site/w/1000/i/b608702b6bc2042a1102ede9dd7fe98120130627e4d7c86978c4abead8273df2/Added-Value_Photography-07.png" /> <img width="4501" height="5626" width_o="4501" height_o="5626" data-src="https://freight.cargo.site/t/original/i/9c8c1f90116846f09cbf4aa9e905558940b3e51d466d03331c0d9edcb54f2d04/OHAPrinting_Post-01-A.png" data-mid="184162033" border="0" src="https://freight.cargo.site/w/1000/i/9c8c1f90116846f09cbf4aa9e905558940b3e51d466d03331c0d9edcb54f2d04/OHAPrinting_Post-01-A.png" /> <img width="4501" height="5625" width_o="4501" height_o="5625" data-src="https://freight.cargo.site/t/original/i/2dce7ae7389dec3d5abbc02fc052e8d88aaa360508394244ea5b07a13701a857/Video-Post-7B.png" data-mid="184162435" border="0" src="https://freight.cargo.site/w/1000/i/2dce7ae7389dec3d5abbc02fc052e8d88aaa360508394244ea5b07a13701a857/Video-Post-7B.png" /> <img width="4501" height="5625" width_o="4501" height_o="5625" data-src="https://freight.cargo.site/t/original/i/b5b87339db1bab5dfc98ca193d80390ae00d23ef8edd67eb88e38771fa99f169/Ramadan-Post-B.png" data-mid="184162299" border="0" src="https://freight.cargo.site/w/1000/i/b5b87339db1bab5dfc98ca193d80390ae00d23ef8edd67eb88e38771fa99f169/Ramadan-Post-B.png" /> Phinests, Kuwait Creative Direction + Content: Sara AlRabiah | Art Direction + Design: Vaishnavi Kumar https://vkumardesign.com/Threads-of-Power Mon, 03 Jul 2023 19:57:19 +0000 Vaishnavi Kumar | Design https://vkumardesign.com/Threads-of-Power Threads of Power “Threads of Power: Lace from the Textilmuseum St. Gallen offers a look at one of the world’s finest collections of historical lace. It traces the development of European lace from its emergence in the sixteenth century to the present, elucidating its important role in fashion. The book explores the longstanding connections between lace and status, addressing styles in lace worn at royal courts, including Habsburg Spain and Bourbon France, as well as lace worn by the elite ruling classes and Indigenous peoples in the Spanish Americas. Distributed for Bard Graduate Center.” Fun fact: This is a New York Times best art book 2022! Illustrations Art directed by Laura Grey, I illustrated specific motifs from different lace images that were used as accent elements throughout the book. Here are a few images, more soon. <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/df1f36547e51e37af2614db0fa057f7eae37fa10f3d3ba0fd74fbfe5b8d196e9/20230502_LauraGrey_16x9_007.png" data-mid="213356019" border="0" src="https://freight.cargo.site/w/1000/i/df1f36547e51e37af2614db0fa057f7eae37fa10f3d3ba0fd74fbfe5b8d196e9/20230502_LauraGrey_16x9_007.png" /> <img width="3930" height="2400" width_o="3930" height_o="2400" data-src="https://freight.cargo.site/t/original/i/b49a65aef2dfebf0cc8338518443910f59f0c1778ffcf0915a4615e748128f28/20230322_ThreadsofPower_008-2.png" data-mid="213356087" border="0" src="https://freight.cargo.site/w/1000/i/b49a65aef2dfebf0cc8338518443910f59f0c1778ffcf0915a4615e748128f28/20230322_ThreadsofPower_008-2.png" /> <img width="3900" height="3000" width_o="3900" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c6a171f03c7a3da4aca055ee1195849e9e0d61819604603c11af396bafb6a64e/20230322_ThreadsofPower_008-2.png" data-mid="213356016" border="0" src="https://freight.cargo.site/w/1000/i/c6a171f03c7a3da4aca055ee1195849e9e0d61819604603c11af396bafb6a64e/20230322_ThreadsofPower_008-2.png" /> <img width="4800" height="2400" width_o="4800" height_o="2400" data-src="https://freight.cargo.site/t/original/i/5b197ff270b977a5d5cd0e04d40aa254424748f4ac6d221a8e31e73ce9b4d088/20230502_LauraGrey_16x9_041.png" data-mid="213356020" border="0" src="https://freight.cargo.site/w/1000/i/5b197ff270b977a5d5cd0e04d40aa254424748f4ac6d221a8e31e73ce9b4d088/20230502_LauraGrey_16x9_041.png" />Freelance for Greystudio, NY.Art Direction &amp; Design: Laura Grey | Illustration: Vaishnavi Kumar | Photography: Da Ping Luo&nbsp; https://vkumardesign.com/Pine-Street-Inn-1 Fri, 21 Jun 2024 13:57:55 +0000 Vaishnavi Kumar | Design https://vkumardesign.com/Pine-Street-Inn-1 Pine Street Inn Pine Street Inn is a prominent non-profit organization offering comprehensive support to nearly 2,000 unhoused people everyday, including street outreach, emergency services, housing, and employment support. In 2019, Pine Street Inn celebrated their 50th year of operations which was the central theme for all their events. I designed a variety of print &amp; digital event collateral, and illustrations. 50th Anniversary Gala - Save the Date To celebrate their 50th anniversary, Pine Street Inn hosted a gala at The Cyclorama, Boston. We designed a postcard featuring illustrations of Pine Street Inn’s properties, with their head office and Boston’s iconic skyline in the background. Our client loved my papercut artwork, and wanted a similar effect in the illustrations. Using this approach and the idea of “cut-out” windows, I illustrated a few properties against their iconic teal colour in the background, with gold text.&nbsp; The skyline in the background is subtle, creating depth and anchoring the properties to Boston. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/4ed5bcb352be62034a2331b9c31e6e97bf3cc4051f67547cac06f3bf8a49628f/PSI-STD-1.jpg" data-mid="213354258" border="0" src="https://freight.cargo.site/w/1000/i/4ed5bcb352be62034a2331b9c31e6e97bf3cc4051f67547cac06f3bf8a49628f/PSI-STD-1.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/1f3e57fb703b5da5c6f6385a76f863d56b8fc650a692badc9d90b59105fbbf34/PSI-STD-2.jpg" data-mid="213354260" border="0" src="https://freight.cargo.site/w/1000/i/1f3e57fb703b5da5c6f6385a76f863d56b8fc650a692badc9d90b59105fbbf34/PSI-STD-2.jpg" /> 50th Anniversary Gala - Invite We designed a tri-fold printed invitation, which was mailed to invitees in a bright orange envelope.&nbsp; This layout allowed us to include more properties, and place them on their bright and warm brand palette. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e37acebe13ecce098211588693341e918bab3c8b7b88b5074ac4c376c14d0ab3/PSI_50th-Anniv-Invite_trifold.jpg" data-mid="213354256" border="0" src="https://freight.cargo.site/w/1000/i/e37acebe13ecce098211588693341e918bab3c8b7b88b5074ac4c376c14d0ab3/PSI_50th-Anniv-Invite_trifold.jpg" /> 50th Anniversary Gala - Mural The Cyclorama is known for its iconic circular shape. As a part of the event decor, our client wanted two 100-feet long murals on the wall. We decided to repurpose the property illustrations from the invite. &nbsp; The illustrations were reversed — set in black on a white background, and illuminated by lights set to Pine Street Inn’s brand colours during the event.&nbsp; This was a great opportunity to highlight many more properties and encourage attending/prospective donors to contribute to Pine Street Inn’s historic cause. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/edc0c4027f78f5b945dbd785180b1ec82148b892ab836806c56f64d19de1ffd3/psi_event_mural_schematic.png" data-mid="213354236" border="0" src="https://freight.cargo.site/w/1000/i/edc0c4027f78f5b945dbd785180b1ec82148b892ab836806c56f64d19de1ffd3/psi_event_mural_schematic.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/923d1094ade911d4073c61af108c69dbd0a30fd8f04e284c27077044ec1e5d33/psi_event_photo1.jpg" data-mid="213354237" border="0" src="https://freight.cargo.site/w/1000/i/923d1094ade911d4073c61af108c69dbd0a30fd8f04e284c27077044ec1e5d33/psi_event_photo1.jpg" /> Home Remedy Breakfast Fundraiser&nbsp; Prior to the 50th Anniversary Gala, Pine Street Inn hosted their fundraiser breakfast event. For this, we designed the branding, invitation, and event graphics. This invitation is a gate-fold layout, revealing more information as you unfold the piece. <img width="3024" height="2000" width_o="3024" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d1c42c08475c3f08134e655fea7a042d301ac393e9a899814b8ec9b08993a6f8/PSI_HomeRem_1.jpg" data-mid="213354262" border="0" src="https://freight.cargo.site/w/1000/i/d1c42c08475c3f08134e655fea7a042d301ac393e9a899814b8ec9b08993a6f8/PSI_HomeRem_1.jpg" /> <img width="3024" height="2000" width_o="3024" height_o="2000" data-src="https://freight.cargo.site/t/original/i/939a0fcbb337b505982fcd6fcc0c78ac7140cfc0c9d078dd2d092b2fdb436689/PSI_HomeRem_2.jpg" data-mid="213354263" border="0" src="https://freight.cargo.site/w/1000/i/939a0fcbb337b505982fcd6fcc0c78ac7140cfc0c9d078dd2d092b2fdb436689/PSI_HomeRem_2.jpg" /> <img width="3024" height="2000" width_o="3024" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c3e1938870a58183f17ca38f6ef737eaa763be55c20a59493fb460fc9bbedaef/PSI_HomeRem_3.jpg" data-mid="213354264" border="0" src="https://freight.cargo.site/w/1000/i/c3e1938870a58183f17ca38f6ef737eaa763be55c20a59493fb460fc9bbedaef/PSI_HomeRem_3.jpg" /> WBUR Event Pine Street Inn and WBUR partnered for a live talk, for which we designed a postcard invitation that was mailed to invitees.&nbsp; <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/c5651657674c409e35ad08fac53b228c2e700e4a606d10a6bf4ee4e81a1ec385/WBUR-Cityspace-1.jpg" data-mid="213354254" border="0" src="https://freight.cargo.site/w/1000/i/c5651657674c409e35ad08fac53b228c2e700e4a606d10a6bf4ee4e81a1ec385/WBUR-Cityspace-1.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/21d0f20d0e494c2885eea8390dc9549a52fc9ebed7402c8d71e2611db20bd011/WBUR-Cityspace-2.jpg" data-mid="213354255" border="0" src="https://freight.cargo.site/w/1000/i/21d0f20d0e494c2885eea8390dc9549a52fc9ebed7402c8d71e2611db20bd011/WBUR-Cityspace-2.jpg" /> kor group ltd.Creative Direction: Anne Callahan | Art Direction + Design: Vaishnavi Kumar | Mural: Collaboration with Jim Gibson and Brittany Latham&nbsp; https://vkumardesign.com/Newcomb-Boyd Tue, 04 Jul 2023 21:37:10 +0000 Vaishnavi Kumar | Design https://vkumardesign.com/Newcomb-Boyd Newcomb &amp; Boyd Newcomb &amp; Boyd is a prominent engineering firm based in Atlanta, Charleston and Raleigh-Durham. To celebrate 100 years of service, the company wanted a rebrand to launch the second century of excellence. Our team developed the logo, brand collateral, and logo animations to announce “a new logo for a new century”.&nbsp; kor group ltd. Art Direction: MB Jarosik Team: Vaishnavi Kumar, Jim Gibson, Brittany Latham Logo Animation + Stationery: Vaishnavi Kumar 100 Years Animation: Brittany Latham, Vaishnavi Kumar Animation - Rebrand launch The new logo reflects Newcomb &amp; Boyd’s openness to collaboration and building together to implement great ideas. The colour red signifies the strength of the firm, and the passion and excitement that their engineers bring. I wanted to highlight this quality and show the transformation of the logo from old to new. Animation - 100 Years of Newcomb &amp; Boyd A collaborative project with Brittany Latham to highlight the firm’s values, showcase their achievements and celebrate their future.&nbsp; Stationery Letterhead and business cards <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/2536addc8ba48ad10d0df45e53d471d89dd2ce774448379c7072bf8300f4366d/N-B_stationery.png" data-mid="184182192" border="0" src="https://freight.cargo.site/w/1000/i/2536addc8ba48ad10d0df45e53d471d89dd2ce774448379c7072bf8300f4366d/N-B_stationery.png" />kor group ltd. Creative Direction: MB Jarosik | Art Direction + Design: Vaishnavi Kumar, Jim Gibson, Brittany Latham | Copywriting: Greg Reid https://vkumardesign.com/Branding-Logos Wed, 05 Jul 2023 02:37:15 +0000 Vaishnavi Kumar | Design https://vkumardesign.com/Branding-Logos Branding / Logos A collection of logos from my freelance and agency career. Tangent by Radius Collective 2023 Radius Collective’s fifth show was held at ARCI Magma in Rome, Italy from Jan 4-11, 2024. Tangent: a straight line or plane that touches a curve or curved surface at a point, but if extended does not cross it at that point — or — a completely different line of thought or action. Set in Cabinet Grotesk, letterforms and words are locked in ‘tangentially’ to one another. Brand materials include social media posts and event collateral. Collab with Padmini Chandrasekaran &amp; Molly Haig.&nbsp; <img width="3301" height="2550" width_o="3301" height_o="2550" data-src="https://freight.cargo.site/t/original/i/55f98164a1d01ba01095a11aa372e538ad25815da9e2ddeadfb63cf50032126f/RC_Tangent2024_Logo.png" data-mid="208881879" border="0" src="https://freight.cargo.site/w/1000/i/55f98164a1d01ba01095a11aa372e538ad25815da9e2ddeadfb63cf50032126f/RC_Tangent2024_Logo.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13c0c904ab84f29bb8f1a23c4ac89b205bff4833eb87cdc0ed6166ec062b1457/tangent_social_1-MAIN.png" data-mid="208881880" border="0" src="https://freight.cargo.site/w/1000/i/13c0c904ab84f29bb8f1a23c4ac89b205bff4833eb87cdc0ed6166ec062b1457/tangent_social_1-MAIN.png" /> <img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/8b72448dbfba343cdc47f3d095943c1916fb6c8823d5f22d6965c0f2226ea941/tangent_mollykristen_square1.JPG" data-mid="208881889" border="0" src="https://freight.cargo.site/w/1000/i/8b72448dbfba343cdc47f3d095943c1916fb6c8823d5f22d6965c0f2226ea941/tangent_mollykristen_square1.JPG" /> <img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/02e1f836e77c5e51ca52bff9717c53ea570d2b6e25229c354cf0def8df49008d/tangent_mollykristen_square2.JPG" data-mid="208881890" border="0" src="https://freight.cargo.site/w/1000/i/02e1f836e77c5e51ca52bff9717c53ea570d2b6e25229c354cf0def8df49008d/tangent_mollykristen_square2.JPG" /> <img width="1081" height="1921" width_o="1081" height_o="1921" data-src="https://freight.cargo.site/t/original/i/2cdfd95b7a3b8c91821bdaddab5547d1a96059c79ec29302942bc45365fbf616/tangent_online_story1.JPG" data-mid="208881891" border="0" src="https://freight.cargo.site/w/1000/i/2cdfd95b7a3b8c91821bdaddab5547d1a96059c79ec29302942bc45365fbf616/tangent_online_story1.JPG" /> <img width="1081" height="1921" width_o="1081" height_o="1921" data-src="https://freight.cargo.site/t/original/i/9413d50a91894f4ce5f672b6d1b05b217958d45ec7bd6e039b180604c8ea7b3b/tangent_online_story2.JPG" data-mid="208881892" border="0" src="https://freight.cargo.site/w/1000/i/9413d50a91894f4ce5f672b6d1b05b217958d45ec7bd6e039b180604c8ea7b3b/tangent_online_story2.JPG" /> Express IntegrationsFreelance - 2021 Express Integrations empowers experts, visionaries, and entrepreneurs by leveraging technology with custom systems to power their small to medium-sized business so they can regain creative productivity and focus on what matters most. A sleek, stylized "E" doubles as a cohesive dataflow connection to capture the brand's innovative, tech-focused approach. All-caps sans serif type evokes a modern and future-forward quality. <img width="5334" height="3592" width_o="5334" height_o="3592" data-src="https://freight.cargo.site/t/original/i/30f295eba9e1b68abc629d7f140653a7862b49438aac2205f2c03536b75a335c/ExpressIntegrations-01.png" data-mid="185440565" border="0" src="https://freight.cargo.site/w/1000/i/30f295eba9e1b68abc629d7f140653a7862b49438aac2205f2c03536b75a335c/ExpressIntegrations-01.png" /> <img width="5334" height="3592" width_o="5334" height_o="3592" data-src="https://freight.cargo.site/t/original/i/54658e2be844efc5561a7bfa1bea0512ed95e5c9165e46a5ea290d3086284c58/ExpressIntegrations-02.png" data-mid="185440566" border="0" src="https://freight.cargo.site/w/1000/i/54658e2be844efc5561a7bfa1bea0512ed95e5c9165e46a5ea290d3086284c58/ExpressIntegrations-02.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/0e54c1faf499d8c6cc8cd1e8c1ec0f50d45d4972ea637af5afa0b336807aea8c/ExInt_biz_mockup.jpg" data-mid="185446270" border="0" src="https://freight.cargo.site/w/1000/i/0e54c1faf499d8c6cc8cd1e8c1ec0f50d45d4972ea637af5afa0b336807aea8c/ExInt_biz_mockup.jpg" /> Make Her Mark, Women’s Foundation of BostonSenior Designer &amp; Creative Strategy, kor group - 2022 Women’s Foundation of Boston is nonprofit public charity that creates, funds, and accelerates high-impact economic and leadership programs that equip Greater Boston women and girls to be financially independent and successful leaders. Make Her Mark was a fundraiser event held at the Museum of Science in Boston, celebrating women and girls in STEM. Using WFB’s brand palette, I designed a typographic logo that evokes modernism, femininity and innovation. Brand graphics by Jim Gibson. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8a10688d55e13051bed4ab58dd72534c9dede8843cf87c16103be522697e14dd/Logo.png" data-mid="185448465" border="0" src="https://freight.cargo.site/w/1000/i/8a10688d55e13051bed4ab58dd72534c9dede8843cf87c16103be522697e14dd/Logo.png" /> <img width="1170" height="1560" width_o="1170" height_o="1560" data-src="https://freight.cargo.site/t/original/i/fd6b61af2c65907e1525f95dc33c9f9c3ad7eb27e5ddbe31ce839f885dd06e97/MHM.jpeg" data-mid="185448466" border="0" src="https://freight.cargo.site/w/1000/i/fd6b61af2c65907e1525f95dc33c9f9c3ad7eb27e5ddbe31ce839f885dd06e97/MHM.jpeg" /> Shoulder to Shoulder Campaign, Saint John’s High SchoolSenior Designer &amp; Creative Strategy, kor group - 2022 Brand identity for Saint John’s High School’s newest campaign to raise funds for new facilities, spaces and renovations to the campus. Creative Direction: Anne Callahan I illustrated a minimal motif that symbolizes brothers with their arms around one another, showing support and togetherness. The logo was collaboratively designed with Jim Gibson.&nbsp; <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/d5b7f470fdbaa52f876250c031aa30055ef270948c9bd95c29e6ff6eef7d298e/S2S-Logo.png" data-mid="185791366" border="0" src="https://freight.cargo.site/w/1000/i/d5b7f470fdbaa52f876250c031aa30055ef270948c9bd95c29e6ff6eef7d298e/S2S-Logo.png" /> 30 Federal, Rivers EdgeSenior Designer &amp; Creative Strategy, kor group - 2023 Brand identity and signage for 30 Federal St, a building in downtown Boston. The logo is currently under installation on the premises, and will be updated with images of the actual space. <img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/336b86a1f2b912b37a99c5b7cdc7217393e0e594643cdd3e4f54bc1b995aad5c/30fed-thumbnail.png" data-mid="185791809" border="0" src="https://freight.cargo.site/w/1000/i/336b86a1f2b912b37a99c5b7cdc7217393e0e594643cdd3e4f54bc1b995aad5c/30fed-thumbnail.png" /> <img width="3800" height="2500" width_o="3800" height_o="2500" data-src="https://freight.cargo.site/t/original/i/30167ac4cb1bedd33d49c730cb8ded14acc023316c5c66de053e68cd418002c6/30-Federal-Logo_Mockup.png" data-mid="185792021" border="0" src="https://freight.cargo.site/w/1000/i/30167ac4cb1bedd33d49c730cb8ded14acc023316c5c66de053e68cd418002c6/30-Federal-Logo_Mockup.png" /> https://vkumardesign.com/Hebrew-SeniorLife Wed, 05 Jul 2023 18:10:36 +0000 Vaishnavi Kumar | Design https://vkumardesign.com/Hebrew-SeniorLife Hebrew SeniorLife (HSL) Offering a full spectrum of holistic and personalized care, Hebrew SeniorLife (HSL) provides senior community living spaces, promotes the independence of seniors and transforms the aging experience. Here is a selection of pieces our team and I worked on. Inspire Newsletter For the Winter 2022 issue of Inspire, HSL’s quarterly newsletter, our client wanted an illustrative cover that speaks to mental health and wellness statistics. They wanted an intricate, papercut artwork style for the cover and inner spread. I customized a handcrafted papercut piece, which was then digitized on Illustrator and integrated with iconography. The cover illustration is repurposed for the inside spread, with icons that correspond to statistics below it.&nbsp; <img width="900" height="1080" width_o="900" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fed2c33ae4dbfb93726bd9817ea913fdd7959cb2f4622b8795734b68721f7384/Inspire_Cover.png" data-mid="185870876" border="0" src="https://freight.cargo.site/w/900/i/fed2c33ae4dbfb93726bd9817ea913fdd7959cb2f4622b8795734b68721f7384/Inspire_Cover.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c69d9d8ffb7139f0c17ab2ea0c26cb659bb62cb11ca69454b0876228bc1a988f/Inspire_Spread.png" data-mid="185870878" border="0" src="https://freight.cargo.site/w/1000/i/c69d9d8ffb7139f0c17ab2ea0c26cb659bb62cb11ca69454b0876228bc1a988f/Inspire_Spread.png" /> <img width="7255" height="3755" width_o="7255" height_o="3755" data-src="https://freight.cargo.site/t/original/i/8a258489f4d164592d70215328f15d6372296753e75766e8fbbfee52e999cff9/Floral-Papercuts.png" data-mid="208793005" border="0" src="https://freight.cargo.site/w/1000/i/8a258489f4d164592d70215328f15d6372296753e75766e8fbbfee52e999cff9/Floral-Papercuts.png" /> Celebrating Lou Woolf Animation to celebrate Lou Woolf’s retirement, and his notable work as the President and CEO of Hebrew SeniorLife for 14 years. Elder Abuse Brochure As part of the Age of Opportunity campaign, our team designed brochures about various care services provided by HSL. This piece showcases the Center for the Prevention of Elder Abuse and Neglect. Art directed by Doug Rickert. <img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6be670f10f0444f29607f0dcfe33b4cde0ef9b87e93b65ebc6987e04611689db/HSL_FrontCover.png" data-mid="185794537" border="0" src="https://freight.cargo.site/w/800/i/6be670f10f0444f29607f0dcfe33b4cde0ef9b87e93b65ebc6987e04611689db/HSL_FrontCover.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/96a4a237694c47553463991a57dc77a7b404b16ca8f0e9195bf62c229c5a1780/HSL_Spread1.png" data-mid="185794538" border="0" src="https://freight.cargo.site/w/1000/i/96a4a237694c47553463991a57dc77a7b404b16ca8f0e9195bf62c229c5a1780/HSL_Spread1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/93e46719233cdff174b462f46032da7e304d653893381b68bc8ac0624ceacdbd/HSL_Spread2.png" data-mid="185794539" border="0" src="https://freight.cargo.site/w/1000/i/93e46719233cdff174b462f46032da7e304d653893381b68bc8ac0624ceacdbd/HSL_Spread2.png" /> kor group ltd.Creative Direction: Anne Callahan | Art Direction + Design: Doug Rickert, Vaishnavi Kumar https://vkumardesign.com/Motion-Graphics Fri, 30 Jun 2023 20:33:30 +0000 Vaishnavi Kumar | Design https://vkumardesign.com/Motion-Graphics Motion Graphics A selection of motion graphics produced for kor group, as well as my freelance practice. Happy New Year from kor group Freelance - 2022 Vector animation for kor group’s social channels and holiday mailer. Recipients could scan a QR code on a designed notepad and view the video. Spring Forward Senior Designer, kor group - 2023 Vector animation for kor group’s social channels, reminding friends to set their clocks ahead for Spring. Do You Find Yourself Alone?&nbsp; Experiments in my studio practice - 2021 Particle animation test set to a vocal cover of ‘Oceans’ by Coldplay, sung by yours truly. https://vkumardesign.com/AIGA-Boston Fri, 04 Aug 2023 15:52:09 +0000 Vaishnavi Kumar | Design https://vkumardesign.com/AIGA-Boston AIGA Boston A collection of event graphics and motion graphics for events led by members of the AIGA Boston community. These were produced during my term as Design Director on the board at AIGA Boston.&nbsp;Season 2022–23 AIGA Community AFTA Meeting Motion graphics for event branding by Joy Zaykoski <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/63555b43f1b0c49dcc2f8f91dd3436aae419585f252da16707b57c415dfc7c47/AIGA_AFTA_Post-1.gif" data-mid="187028141" border="0" src="https://freight.cargo.site/w/1000/i/63555b43f1b0c49dcc2f8f91dd3436aae419585f252da16707b57c415dfc7c47/AIGA_AFTA_Post-1.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/15f3b344e2963d297c0c2c8eaf6dfbe4fa87ef8c0140e898611f6e86ed28d922/AIGA_AFTA_Story.gif" data-mid="187028145" border="0" src="https://freight.cargo.site/w/800/i/15f3b344e2963d297c0c2c8eaf6dfbe4fa87ef8c0140e898611f6e86ed28d922/AIGA_AFTA_Story.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b25b050bde6e478cd335d54b915545f9afdb3ec66db44fd9a0ffbc20aee146c/AIGA_AFTA_Post-2.gif" data-mid="187028142" border="0" src="https://freight.cargo.site/w/1000/i/8b25b050bde6e478cd335d54b915545f9afdb3ec66db44fd9a0ffbc20aee146c/AIGA_AFTA_Post-2.gif" /> AIGA Boston + ICA Present Jessica Hische Motion graphics for event branding by Amy Parker. Special speaker event featuring Jessica Hische, notable lettering artist, author, designer and illustrator. <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/2d2e6ef01d52825db072a41c3a9cfbdfe39295df9b5fc5f1378111356551cb2b/JHische_Post.gif" data-mid="187028143" border="0" src="https://freight.cargo.site/w/700/i/2d2e6ef01d52825db072a41c3a9cfbdfe39295df9b5fc5f1378111356551cb2b/JHische_Post.gif" /> <img width="650" height="1156" width_o="650" height_o="1156" data-src="https://freight.cargo.site/t/original/i/422f994eb890fd2497b9231f55e0a677e4f26f310ef5313dd387e4c20b547759/JHische_Story.gif" data-mid="187028146" border="0" src="https://freight.cargo.site/w/650/i/422f994eb890fd2497b9231f55e0a677e4f26f310ef5313dd387e4c20b547759/JHische_Story.gif" /> Open Air Series - Gallery Central + Charles Open Air is a series conceptualised and curated by Brittany Latham, born out of the pandemic. Each season features a different neighbourhood of Boston, allowing visitors to engage with public art in known and unknown spaces through a guided walk. Featuring art in Cambridge, we curated a 2-hour walk encompassing sculptures, graffiti and commissioned murals. Visitors can use a free map and checklist on the AIGA Boston website, and take the tour in their own time.&nbsp; Our brand palette draws from art featured on this walk, with textural elements and bright contrasting colours. Creative Direction: Brittany Latham, Design: Vaishnavi Kumar, Thuy-An Nguyen Open Air Series - Gallery Cambridge x Central: Event + Art Direction by Brittany Latham <img width="4501" height="8001" width_o="4501" height_o="8001" data-src="https://freight.cargo.site/t/original/i/6e352331bdeaa5878ea7d8e1ed4730df8f1fa9a95a5bc30efbd480d6f96550b8/AIGABoston_OpenAirCambridge_AIGABoston_OpenAirCambridge_1080x1920-3.png" data-mid="187028152" border="0" src="https://freight.cargo.site/w/1000/i/6e352331bdeaa5878ea7d8e1ed4730df8f1fa9a95a5bc30efbd480d6f96550b8/AIGABoston_OpenAirCambridge_AIGABoston_OpenAirCambridge_1080x1920-3.png" /> <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/17579c3b84e18fec89d6863a345671a45c0dc52b52e2ceb45ba7e2a980c781d1/AIGABoston_OpenAirCambridge_1080x1080-1.png" data-mid="187028147" border="0" src="https://freight.cargo.site/w/1000/i/17579c3b84e18fec89d6863a345671a45c0dc52b52e2ceb45ba7e2a980c781d1/AIGABoston_OpenAirCambridge_1080x1080-1.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/103b79ea32f1727e3b8e8fd8d4b4c9a1a51be1444919f524e4baa77e9c522e9a/AIGABoston_OpenAirCambridge_AIGABoston_OpenAirCambridge_STORY-GIF.gif" data-mid="187028153" border="0" src="https://freight.cargo.site/w/1000/i/103b79ea32f1727e3b8e8fd8d4b4c9a1a51be1444919f524e4baa77e9c522e9a/AIGABoston_OpenAirCambridge_AIGABoston_OpenAirCambridge_STORY-GIF.gif" /> <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/96c665e26891a5ec67eef7f18830c2c9d72beb03d25b758be467e7767c332cc0/AIGABoston_OpenAirCambridge_1080x1080-2.png" data-mid="187028148" border="0" src="https://freight.cargo.site/w/1000/i/96c665e26891a5ec67eef7f18830c2c9d72beb03d25b758be467e7767c332cc0/AIGABoston_OpenAirCambridge_1080x1080-2.png" /> <img width="4501" height="8001" width_o="4501" height_o="8001" data-src="https://freight.cargo.site/t/original/i/3f0acace82b66358c884b9eb0d536f73f358b9c604099520366c1423b256dcf1/AIGABoston_OpenAirCambridge_1080x1920-2.png" data-mid="187028151" border="0" src="https://freight.cargo.site/w/1000/i/3f0acace82b66358c884b9eb0d536f73f358b9c604099520366c1423b256dcf1/AIGABoston_OpenAirCambridge_1080x1920-2.png" /> Mohawk x AIGA Boston: Materials Matter Motion graphics for event branding by Joy Zaykoski <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/9efc8286962677c758a4908e11e38857f324010c1557c2630355496f09ee875c/Mohawk_Post-1.gif" data-mid="187028154" border="0" src="https://freight.cargo.site/w/700/i/9efc8286962677c758a4908e11e38857f324010c1557c2630355496f09ee875c/Mohawk_Post-1.gif" /> <img width="650" height="1156" width_o="650" height_o="1156" data-src="https://freight.cargo.site/t/original/i/6774bd6deac4f05ac1c08cd8f2a435700143c1ccd7c2ffe9b75ca661d39c6e2a/Mohawk_Story.gif" data-mid="187028155" border="0" src="https://freight.cargo.site/w/650/i/6774bd6deac4f05ac1c08cd8f2a435700143c1ccd7c2ffe9b75ca661d39c6e2a/Mohawk_Story.gif" />