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Rebrand for Winthrop Wealth, a senior wealth management advisory firm headquartered in Boston, MA. Our design guidelines for this identity were to be sleek, clean and uncomplicated, to boldly communicate solidity, support and growth, and to visually highlight the Winthrop legacy. 

kor group ltd.
Art Direction: Karen Dendy Smith
Design: Vaishnavi Kumar, Doug Rickert
Messaging: 43,000 Feet

Winthrop Wealth maintains close and long-lasting relationships with their clients, ensuring their financial stability through the peaks and valleys of life. Symbolizing this narrative, we used a mountain as a metaphor to reflect trust, stability and grit, true to the Winthrop name.