Wentworth Institute of Technology (WIT)

We were brought in to build a comprehensive suite of materials, to boost Fall 2022 recruitment. The challenge? A swift 2-month timeline, and new members onboarded to the internal team shortly before. We kicked off with in-depth discovery sessions, competitor research, SWOT analysis, past work analysis, and interviews with staff, faculty and students. The result, “Make it Real” — a platform to showcase Wentworth’s industry-class facilities, real-world training, and tangible proof that students can truly bring their vision to life on campus and beyond. We saw a 25% increase in applicants in 2022-23. 

*This project won 3 EduAd awards!

Guidance Counselor Kit - Poster 

Winner - Gold, EduAd Awards

High school guidance counselors receive hundreds of packets from colleges every year. How do we showcase the values that WIT offers? How do we stand out to counselors and their students who visit? Most importantly, how do we ease the process of navigating this daunting phase?
We wanted to create a memorable, impactful kit that they could display and interact with in their offices. The final kit comprised of a stress ball (for students), a poster to display, and a personalized letter to each counselor. These were rolled into a tube and shipped to schools around the country. 
To showcase WIT’s 3D printing facilities, I pitched the concept of students 3D printing the words “MAKE” and “REAL” to use across multiple deliverables. We art directed production and photography to capture this image, which I designed into a poster. 

Undergraduate Travel Piece

Winner - Gold, EduAd Awards

Next up: Traveling college fairs. WIT is located in the heart of Boston, easily accessible to places like Fenway Park, Charles River, and partnering universities. Travel counselors wanted a unique, stand-out piece that showcase student life and culture at WIT. 
Our team designed a series of scannable infographics about WIT’s programs, offerings and campus life. Die-cut in the shape of their leopard mascot, students were able to sift through dense content in an easy, interactive way — and retain the brand image. 
As part of this, I produced a custom map of the WIT campus, Colleges of the Fenway, resources like hospitals, and WIT students’ favourite neighbourhood restaurants. Generated using Mapbox, and illustrated on Adobe Illustrator + Photoshop.

Undergraduate Viewbook

Winner - Merit, EduAd Awards

Wentworth has long held a reputation of being a vocational institution, rather than a research institution. With the goal of attracting higher-achieving students and shifting this narrative, we featured real students doing real work in this viewbook. 
We featured multiple students photographed on campus, talking about work they have produced across various fields. Prospective students got an insight of WIT’s industry-standard training, paving the way to become Boston’s next generation of innovators. 
For this piece, I collaborated with my team to art direct multiple photoshoots, including the cover.

Travel Piece (Concept)

One of the concepts pitched to Wentworth was a six-page, 6x9 folded brochure. It unfolds into a poster with information on one side, and the custom campus map on the poster display side. 
Here are some layouts, and a video showing a miniature prototype of how the poster folds down. 

kor group ltd.
Creative Direction: MB Jarosik | Art Direction + Design: Vaishnavi Kumar, Jim Gibson, Brittany Latham | Photography: Matthew Conde | Copywriting: Robert & Kathleen Thurston-Lighty