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As the sole in-house designer for Phinests, a digital platform for creatives in the Middle East, I created all visual content including: Social Media posts, Illustrations, Animations, Icons and UI for their website and mobile app. My work also included art direction and photography, videography, and editing for various social media campaigns to launch and promote new services. Our output was a mix between Arabic and English content, catering to diverse audiences. A key result was the increase in their IG following from 5k to 10k+.

Art Direction: Vaishnavi Kumar, Sara AlRabiah
Content: Vaishnavi Kumar, Sara AlRabiah
Design: Vaishnavi Kumar

“Made on Phinests” campaign launch: Campaign branding and Teaser for a campaign that showcases projects created via Phinests’ app platforms. The team wanted a logo that is reminiscent of sports teams, with the effect of a “stamp”. I compiled footage provided by clients, stock footage, as well as my own videography. 

Editing: Adobe Premiere Pro, After Effects

New service launch – Styling: Icon design, video teaser, and social media posts to promote fashion stylists’ services on Phinests.

Social Media posts: Bilingual static and animated posts advertising various creative services and features of Phinests’ web and mobile app platforms (selected few shown below)