Phinests

As the sole in-house designer for Phinests, a digital platform for creatives in the Middle East, I created all bilingual visual content including: Social Media posts, Illustrations, Animations, Icons and UI for their website and mobile app. My work also included art direction and photography, videography, and editing for various social media campaigns to launch and promote new services. Key results were the increase in IG following doubling to 11k, a significant rise in vendor & client engagement across GCC through campaign videos & targeted ad content, and the launch of new services (modeling, styling and art direction) to local and regional markets.


Art Direction & Content: Vaishnavi Kumar, Sara AlRabiah
Design: Vaishnavi Kumar


“Made on Phinests” campaign launch: Branding and Teaser for a campaign that showcases projects created via Phinests’ app. The team wanted a logo that is reminiscent of sports teams, with the effect of a “stamp”. The teaser is compiled of footage provided by clients, stock footage, as well as my own videography of clients at work. 
Editing: Adobe Premiere Pro, After Effects





New service launch – Styling: Icon design, video teaser, and social media posts to promote fashion stylists’ services.




Social Media posts: Bilingual static and animated posts advertising various creative services and features of Phinests’ web and mobile app platforms (selected few shown below)



©VaishnaviKumar/2024