Newcomb & Boyd

Newcomb & Boyd is a prominent engineering firm based in Atlanta, Charleston and Raleigh-Durham. To celebrate 100 years of service and , the company wanted a rebrand to launch the second century of excellence. Our team developed the logo, brand collaterals, and a logo animation to announce “a new logo for a new century”. 


kor group ltd.
Art Direction: MB Jarosik
Design Team: Jim Gibson, Brittany Latham, Vaishnavi Kumar
Logo Animation + Stationery: Vaishnavi Kumar 
About N&B Animation: Brittany Latham, Vaishnavi Kumar



Logo Animation: The logo reflectes Newcomb & Boyd’s openness to collaboration and building together to implement great ideas. The colour red signifies the strength of the firm, and the passion and excitement that their engineers bring to their work. I wanted to highlight this quality and show the transformation of the logo from old to new. 





About Newcomb & Boyd Animation: A collaborative project with Brittany Latham to highlight the firm’s values, showcase their achievements and celebrate their future. 





Stationery: Letterhead and business card designs


©VaishnaviKumar.2023