Hebrew SeniorLife (HSL)

Offering a full spectrum of holistic and personalized care, Hebrew SeniorLife (HSL) provides senior community living spaces, promotes the independence of seniors and transforms the aging experience. Here are a selection of pieces I’ve worked on, including a custom papercut illustration for the spring 2023 Inspire newsletter. 

kor group ltd.
Art Direction: Anne Callahan
Design + Illustration: Vaishnavi Kumar


Hebrew SeniorLife Inspire Newsletter: Customized handcrafted papercut about health and wellness for the cover. The same papercut was digitally manipulated and customized for an inside spread speaking to health and wellness statistics.



Celebrating Lou Woolf: Animation to celebrate Lou Woolf’s retirement, and his incredible work as President and CEO of HSL for 14 years. 



Elder Abuse Brochure: Informational print piece as part of the Age of Opportunity campaign. Art directed by Doug Rickert.



©VaishnaviKumar/2024