Branding / Logos

A collection of logos I’ve designed — both as a freelance designer and senior designer at kor group.




Express Integrations

Freelance - 2021

Express Integrations empowers experts, visionaries, and entrepreneurs by leveraging technology with custom systems to power their small to medium-sized business so they can regain creative productivity and focus on what matters most.
A sleek, stylized "E" doubles as a cohesive dataflow connection to capture the brand's innovative, tech-focused approach. All-caps sans serif type evokes a modern and future-forward quality.




Make Her Mark, Women’s Foundation of Boston

Senior Designer & Creative Strategy, kor group - 2022

Women’s Foundation of Boston is nonprofit public charity that creates, funds, and accelerates high-impact economic and leadership programs that equip Greater Boston women and girls to be financially independent and successful leaders.
Make Her Mark was a fundraiser event held at the Museum of Science in Boston, celebrating women and girls in STEM. Using WFB’s brand palette, I designed a typographic logo that evokes modernism, femininity and innovation.
Brand graphics by Jim Gibson.



Shoulder to Shoulder Campaign, Saint John’s High School

Senior Designer & Creative Strategy, kor group - 2022

Brand identity for Saint John’s High School’s newest campaign to raise funds for new facilities, spaces and renovations to the campus. Creative Direction: Anne Callahan
I illustrated a minimal motif that symbolizes brothers with their arms around one another, showing support and togetherness. The logo was collaboratively designed with Jim Gibson. 




30 Federal, Rivers Edge

Senior Designer & Creative Strategy, kor group - 2023
Brand identity and signage for 30 Federal St, a building in downtown Boston. The logo is currently under installation on the premises, and will be updated with images of the actual space.


©VaishnaviKumar/2024